SJUP is the brainchild of Konrad (Kappie) Steyn and Malcolm Mostert. They have both been in the hospitality field for over 15 years and, through their shared passion for the industry, also registered as tour guides. They started showing their guests all of Namaqualand’s beauty, splendour and joy, the way only locals can. A few professional & sustainable tour packages were carefully constructed, whilst trying to keep the authenticity of the area and its people. After some trial and quite a few errors they found the perfect recipe to give each visitor real insight into their lives, hobbies and area.

Customizable solutions are offered by SJUP to both tour guides and travelers. For guides they offer an online marketplace where they can showcase their unique products to the domestic and international market. This platform opens up job opportunities for anyone who feels they have something out of the ordinary to share, like local knowledge and cool hobbies (fishing with a jet ski, wine tour on a bicycle, hanging with a local, etc.).

For travelers they offer the experience of a lifetime by seeing the amazing and diverse qualities of South Africa through real people. SJUP was created to connect the traveler directly to the guide with transparency and real-time communication for the best possible adventure, affordability and satisfaction on every holiday.


  • App Design
  • Branding
  • Site Design
  • UI/UX

In the media


UI/UX Design
Project Management
Brand Development & Implementation


Adobe XD, Adobe Illustrator, Adobe Photoshop, Google Docs, MS PowerPoint


iOS, Responsive Web Browsers

The Challenge

Kappie and Malcolm recognized a gap in the local South African tourism market, which is a great starting point, but they were in need of two main solutions before they could start marketing their idea. The first solution being a fresh new brand look & feel for SJUP that could be applied to their marketing material and, more importantly, an investor deck. Secondly they needed a platform design that could provide clear insight on how locally registered guides can get easy access to eager travelers who, in turn, are on the lookout for that unique, local experience. They wanted the entire SJUP brand experience to be creative and leading the market.

Our Solution

We started the project by designing a few logo concepts along with basic implementation suggestions for each one. After the chosen concept has been tweaked a bit and approved, we designed the SJUP investor deck that will assist Kappie & Malcolm in their quest for investors.

Next, we created the mobile app design with the end user in mind. The app was fleshed out in such a way that it maintained a simple user-flow with easy access to all the features the users would need. Each screen was carefully considered and designed to ensure it looks and functions as best as possible.

After the app was approved, we moved on to the website. Main requirements for the site was that it must be safe, reliable, affordable, and easy to use. The first phase for the website was a full site design with all the necessary functionality. Afterwards, we had to create a small one-pager site, mainly as a teaser for what is to come along with newsletter signup features, which will be launched while the full site is still in development.

Including all the necessary features, we made sure that both platforms were visually attractive and communicated the new SJUP brand effectively to its intended audience.

Key Features/Objectives

End-users should be able to:

  1. Create & manage a profile
  2. Book & pay for tours
  3. Create, manage, search & view tours/experiences
  4. Calculate tour package prices
  5. Rate & review experiences, guides and travelers
  6. Message tour guides & travelers
  7. Share tour/experiences on social media

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